It may have been the 2012 DFW Auto Show in Dallas, but Show attendees also received a glimpse into the future as many manufacturers shined their spotlights on their 2013 models.
“This year’s Auto Show unveiled an unprecedented 30+ future models,” said Don Herring, Jr., 2012 DFW Auto Show in Dallas chairman. “And 351,360 people came to see them!”
Acura, Audi, Buick, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hyundai, Infiniti, Kia, Lexus, Lincoln, Mazda, Porsche, Scion, Subaru and Toyota all showed the public what they can look forward to in the near future.
Show patrons also were drawn to the hybrids and alternative fuel vehicles this year as gasoline loomed at the $4.00 a gallon mark. The media focused their cameras on the Mitsubishi “i”, the Chevrolet Volt, the Nissan Leaf and the Ford C-Max, as well as other eco-friendly vehicles.
“When gas prices start creeping up, so does the interest in hybrids, all-electric vehicles and even compacts with higher mpg ratings. And this year we had plenty of these vehicles for consumers to consider,” Herring added.
This year’s DFW Auto Show in Dallas played host to an expanded Ride & Drive event that took place in the old Reunion Arena parking lot. Participants included Cadillac, Chrysler (including Dodge, Fiat, Jeep and Ram), Ford, General Motors (including Buick, Chevrolet and GMC), Hyundai, Kia, Subaru and Volkswagen.
“This year’s expanded event offered 70 choices for consumers to test drive –from sedans, coupes, SUVs, pickups and even hybrids. Each year, more and more manufacturers are seeing the value of getting consumers behind the wheels of their vehicles at auto shows. And the DFW Auto Show in Dallas is proud to offer one of the largest Ride & Drive events in the country,” said Lee J Chapman, president of the DFW NCDA.
On Saturday, the DFW Auto Show in Dallas teamed up with the North Texas Food Bank for the “Fuel Up North Texas” food drive. Visitors to the Show who donated one can of food or other non-perishable item received a $2 discount off a $12 ticket. In addition, DFW NCDA dealer members participated in a Dealership Challenge by collecting food from employees and customers and then delivering it to the Show. At the event’s conclusion, 4,824 pounds of food were collected and donated to the North Texas Food Bank, which translated to 4,020 meals to help feed the hungry.
“This was a great way to launch the DFW NCDA’s community awareness program,” Chapman said. “The ‘Fuel Up North Texas’ event was the perfect opportunity to get both Show attendees and our dealer members involved in a project that benefited a very worthwhile organization. We are very pleased that our combined efforts were able to make a small dent in the campaign to fight hunger in North Texas.”
Not only do children 12 and under get in free to the Auto Show but, this year, they also had an area devoted just to them. Saturday also featured the first ever Kids’ Day event, sponsored by Univision. Children of all ages were treated to games with prizes (including putt putt, skee ball and basketball), live animal exhibitions, face painting, balloon animals and other activities, all free of charge. The Dallas Zoo gave up close and personal introductions to a penguin, owl, alligator and snake, while Thomas the Parrot entertained one and all, courtesy of Robert Stapleton of Veteran Falls. Other participants included Boy Scout Troop 108 from Mesquite, Crew Kids, CBS11, the Dallas Fire Department and fingerprinting by the Dallas Police Department. In addition, Univision offered Child Safety Seat installation demonstrations and gave away 20 safety seats to audience members.
“This year’s Show was a win-win event for parents and children alike. Herring said. “Parents were able to peruse the hundreds of new vehicles and then reward their kiddos for their patience with a variety of activities and games. The DFW Auto Show in Dallas truly is an event for the whole family.”